Animated commercial
At Studio Konkret, we have extensive experience in producing animated commercials that strengthen your brand and deliver clear messages. As an animation studio based in Stockholm, we provide a complete production service – from the initial concept and script to the finished animated video. We are also happy to collaborate with external directors or join projects where a script and concept are already in place.
Over the years, we have created animated commercial videos for companies in a wide range of industries. Our productions cover everything from short social media spots to high-end animated advertisements for television and cinema.
Communicating with animated commercials
Studio Konkret has produced a large number of animated films for both Swedish and international clients. Among our customers are Microsoft, Ubisoft, Sweco and Greenpeace. We are used to adapting each animated commercial to the chosen platform – whether it is designed for social media feeds, a company website, or traditional broadcast media.
Our goal is always to make your commercial stand out and communicate your message in a way that engages your audience.
Here you can find our previous animated films.
Contact us for inquiries
Send us an email with the button bellow or call us +46 0707-743836
Animation in advertising
Animation in commercials is closely related to other types of animated film, but what usually distinguishes an animated advertisement is its higher pace, faster transitions, and the need to deliver a lot of information in a limited time.
An animated commercial can range from simple 2D illustrations with minimal animation to advanced 3D worlds with detailed characters and environments. The choice of technique depends on the purpose of the film, the available timeline, and the overall campaign look.
When we create commercial animation, we always ensure that the style of the film harmonizes with the client’s graphic profile and brand identity. This creates a consistent and recognizable aesthetic across all marketing channels.
It also matters how and where the commercial will be shown. Ads for social media often require a higher tempo, clear visuals, and strong typography, as viewers primarily consume them on mobile devices with smaller screens and shorter attention spans.
Yeah, that's a lot to think about. We are ready to answer your questions without any conditions and to help you explore ideas. Do not hesitate to email or call if you have any concerns.
Advantages of animated commercials
Animation can be a powerful tool to communicate a message or strengthen a brand. Here are some of the biggest benefits of just one animated commercial:
Visually attractive
Through colorful and imaginative animations, we can create a visual experience that captures the viewer's attention in an effective way. It gives us the ability to create aesthetically pleasing stories that engage and impress.
Simplified message
We can help you effectively simplify complex ideas and make them easy for the viewer to understand. That, in turn, makes it possible to quickly and efficiently communicate the desired message without losing the interest of the viewer.
Flexibility
Animated commercials provide a great deal of flexibility when it comes to telling stories and illustrating ideas. We can create amazing worlds or easily simplify complex concepts into something easy to understand and engaging.
Global Availability
An animated commercial can be easily adapted to different markets and languages, making it an ideal solution for companies striving to reach an international audience. Locating an animated film usually requires only the text and any voice to be redone, while traditional advertising requires actors with specific language skills.
Cost-effectiveness
In many cases, animated commercials can be a more cost-effective solution than live-action productions, especially when it comes to creating complex scenes or effects that would be expensive or impossible to film in real life. Technological developments in recent years have made 3D animated films much faster and thus cheaper to render, and it is now possible to create fully photorealistic productions at a fraction of the cost compared to just ten years ago.
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The Process - Animated Commercial
When we receive a request for an animated commercial, we follow a clear and proven process. This ensures that you as a client remain closely involved in the creative direction while knowing the cost and timeline in advance.
Consultation and creative meeting:
We begin with a meeting to understand your organization, goals and vision for the project. Together we discuss ideas, target audience and the desired style for your commercial.
Fixed price:
After the meeting, we present a detailed quotation specifying the scope and costs of the project. If desired, we can also draw up more alternative budget proposals with different levels of ambition.
Planning and script development:
If you do not already have a script ready, we will work together to develop one with a clear and engaging message for your commercial. We also provide a schedule for production.
Animatic:
Before starting the animation, we create a so-called animatic with still images or simpler animations in order to be able to visualize the film in advance. We prefer an animatic to a traditional storyboard as it gives a much clearer overall picture.
Animation and Completion:
Our experienced animators bring your vision to life through an iterative process where you receive regular updates. We have reconciliations at least once a week and continuously try to update and involve you in the process.
Sound Design:
We work with experienced sound and music editors who, in a meticulous and detailed work, amplify the film's message through sounds, voices and music.
Delivery:
When the film is finished and you are satisfied with the result, we deliver the finished commercial in the desired format. We save project files for at least one year for possible future updates.
How much does an animated commercial cost?
The price of an animated film is determined based on many different variables, some of which may not even be known when the order is placed. Because of that, the price of an animated commercial can vary widely, and it's never easy to give an exact price without breaking down the project in detail. Overall, it can be expected that a relatively short 2D animated film will cost around SEK 40,000-60,000, and that a 3D animated film with character animation will be more expensive.
With us at Studio Konkrekt, you always get a quote at a fixed price so that you are aware of all the costs before making a production decision.
Here's a rundown of what primarily affects the price:
Length and number of scenes
A longer film often requires more animation, while a film with many scenes requires more assets in the form of illustrations or 3D models to be produced.
Tech
Overall, 2D animation is cheaper than 3D animation, despite the fact that in recent years 3D animation has become much cheaper to produce. Photorealistic animations, in turn, require much more work and time than a more stylistic film.
Music
If you want specially composed music or an existing commercial song, it costs significantly more than catalog music. Generally, catalog music costs around SEK 4,000-6,000 for a commercial, while specially composed music costs from SEK 20,000 and up, depending on what you are looking for. In recent years, a number of companies have also appeared that provide completely royalty-free music. However, the quality of these is often much lower.
Choice of voice
A famous voice can have a big impact on a brand's identity, but you have to expect that it also costs more than the voice of a voice-over artist. The price of votes is often determined by how the film will be distributed and for how long. For distribution in Sweden for 3 years, you can expect a cost of somewhere between 6,000-10,000 SEK if you use a voice over artist.
