Sweden Rock 2027
Sweden Rock Festival is an institution in the Swedish music scene. Every year, tens of thousands of visitors are drawn to Blekinge to experience some of the world's biggest rock and metal bands. The festival continues to break attendance records and has become something of an icon today - not just for the music, but also for the sense of community and the unique aesthetic that has developed over the years.
For the second year in a row, we have had the honor of being involved, see the 2026 edition here!
Production company: Studio Konkret
Advertising agency: Knall & Kula
Client: Sweden Rock
Producer Knall & Kula: Pär Johansson
Producer Konkret: Linus Rosenqvist
Character illustration: Diego Jimenez
Animation & art direction/Compositing: Olle Bergmark
Sound design: Noah Hägglund Johnson
Speeding back to paradise
The 2027 edition of the iconic rock and metal festival Sweden Rock Festival marked the second year in a row that we were entrusted with creating the festival's graphic and motion design. This time, we collaborated with illustrator Diego Jimenez, who developed the high-energy character at the heart of this year's visual concept.
Unlike last year's glossy 80s aesthetic featuring chrome and a VHS feel, we took a rawer, punkier direction this year. With a stripped-back color palette of black, yellow, and white, combined with dirty textures and a grittier look, we created an entirely new visual identity. This year's slogan, "Speeding Back to Paradise", is both a nod to last year's "Welcome to Paradise", but this time with the pedal to the metal.
Kontakta oss
Välkommen att kontakta oss för offertförfrågan eller bara bolla idéer. Hör av er till Linus@studio-konkret.se
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